Online automotive advertisers need to be more precise in selecting sites for advertising. Though Internet today has many number of websites, each serving certain purpose, consumers can still navigate themselves through the exact sites for the information they require (with the help of search engines, social networks, etc.). Thus, it is easy to reach potential consumers by advertising in websites like automotive blogs, social networking pages, sites sharing contextual information, search result pages, etc. In this way, consumers can be targeted both demographically and geographically.
